Y&R appoints global lead for retail arm

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Y&R has consolidated the agency’s retail and shopper marketing capabilities into a single, unified network: Labstore. Jon Bird (pictured), who was a co-founder of Y&R’s retail marketing agency, IdeaWorks, in Australia and New Zealand, will now move to New York to take on the new role as its global managing director.

Y&R’s other retail and shopper capabilities such as IdeaWorks will now all roll into the Labstore network, under the leadership of Bird and share the same proprietary resources, tools and global positioning. Going forward, Labstore will continue to expand, particularly into fast-growth markets.

The Labstore network has a presence in 20 countries across all regions. Labstore resources include retail marketing strategy and execution across all retail touchpoints, as well as shopper research, insights and execution with a focus on integration of digital.

In Asia, Y&R Labstore makes its debut in Thailand and the Philippines.

Leading Labstore Thailand is shopper marketing director Bernard Caranto. LabStore Philippines will be headed up by business unit director Maya Roldan and executive creative director Jenny Nadong.

David Sable, Global CEO of Y&R said Labstore is the “perfect confluence of Y&R’s core brands, Y&R Advertising and VML — highly strategic, enormously creative, digital at the core.”

“We now have the ability and leadership to leverage this offering globally so that both global and local clients everywhere can meet the increasing challenges of the retail environment […] With Labstore, we have a distinct point of view that speaks to the challenges and demands of the marketplace, both from the retail and consumer perspective and a way of working that is fully integrated with Y&R Advertising and VML,” he added.

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