Barnacle SEO: Leveraging Other Sites’ Rankings – Whiteboard Friday

June 13th, 2014 – Posted by Rand Fishkin to Basic SEO and Whiteboard Friday

When ranking for incredibly competitive keywords just isn’t a possibility, you can make like a barnacle on a ship, attaching yourself to the big sites that are. In today’s Whiteboard Friday, Rand explains just what that means and how to go about it.

For reference, here’s a still of this week’s whiteboard!

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