Category Archives: Video SEM Wilmington NC

L’Oreal and ZenithOptimedia part ways in Singapore


L’Oreal has parted ways with ZenithOptimedia for its media-buying duties in Singapore, Marketing understands from its sources.

Meanwhile, L’Oreal has also tipped to have appointed Carat for the business.

L’Oreal last called a review of its media business in 2012, re-appointing ZenithOptimedia then.

According to R3’s pitch list, the business was worth US$7 million in billings a year for 2012.

ZenithOptimedia and Carat both declined to comment, while L’Oreal could not be reached at the time of publishing.


OpenRice picks Optimedia


Dining guide and platform OpenRice has appointed Optimedia in Malaysia as its media agency of record.

The agency was appointed without a pitch.

The agency will be tasked to manage the client’s media buying and planning activities.

“In this highly competitive Malaysia digital landscape, we are glad to engage Optimedia who is creative, market sensitive and possesses good knowledge of the local digital scene,” said Ang Boon Chow, country manager of OpenRice Malaysia.

OpenRice has recently launched a food finder mobile app as well, OpenSnap. OpenSnap enables users to build their own personalised food albums and use the mobile app to search nearby restaurant.

“OpenRice wanted a media agency that can provide solid media strategy and fast turnaround,” said Wong Pi Yee, managing director of Optimedia Malaysia.

TNS appoints regional political and social director

Chaitanya Reddy

TNS has promoted Chaitanya Reddy to the newly created role of political & social director, Mekong Region. Reddy has been leading TNS’ efforts in political and social research in Vietnam since March 2012 and in his new role extends his responsibilities across Vietnam, Thailand, Cambodia and Myanmar.

This is a new role within TNS and will have Reddy report to Ralf Matthaes, regional managing director for the Mekong.

Commenting on Reddy’s appointment, Ralf said: “We have seen the demands of our development aid clients grow significantly in recent years as this part of the world sees rapid and sustained change. Chaitanya has demonstrated strong leadership and a great understanding of our clients’ context, which will benefit more of the organisations we work with as he extends his scope across the region.”

Reddy joined TNS in 2010 and has been based in Vietnam since 2012. He began his career in India and held roles with the Social and Rural Research Institute of IMRB – a Kantar Group Company – and the Centre for Science Development and Media Studies, where he focused on e- Governance and development.

Reddy said: “Development aid organisations across the Mekong are looking to really build an understanding of the lives and challenges of people on the ground. I am excited by the opportunity to work with more of our teams and clients across the region to extend the reach of our work and deliver more benefit into these countries.”

Reddy takes up his new role from 1 June 2014 and will be based between Hanoi and Bangkok.

Ugly Website Hurts, Right To Be Forgotten, Webspam Team Mistakes, Speedlink 21:2014

ditesco speedlink roundup 2014

Hi everyone! Hope you all had a great and productive week. This week Rand of published a video that is quite interesting, specially for business owners. The topic he discusses is quite a sensitive issue as it depends a lot on what a business owner feels about their sites design and usability. In any event, sites that are awful can hamper your marketing efforts and in this video, Rand shows us how to make objective decisions to move our businesses forward. He also mentions some online tools that are tailored to “usability testing”.

What if Your Ugly Website is Holding Back Your Marketing Efforts?

New “Right to be Forgotten” ruling in EU.




This week, another noteworthy news was that from the European Union´s court ruling about the so called “right to be forgotten”. The ruling means that now anyone (in the EU) can ask for anything to be removed from Google, which soon will spike a great number of requests. In reality, there are mixed feelings about this and while it sounds simple enough, it´s not (is it ever?). Anyway, SearchEngineLand prepared a Q&A on how things really will work, to the best of their abilities. Check it out here, if it is something that is of interest to you.

What could the webspam team have done better?

Barry Schwartz, this week asked a question on GoogleWebmasterHelp, of which Matt answered. The question was.. “Was there a key moment in your spam fighting career where you made a mistake that you regret, related to spam?”

And as usual, in no particular order:

Content Creation & Marketing/SEO and Search

Social/Small Business Bites

More from around the web…

That’s it! Enjoy and have a great weekend!

image credit:

NBA, Acer enters promotional deal in Philippines

Acer NBA

The National Basketball Association (NBA) adds another brand partner in the Philippines following a promotional deal with Acer Philippines announced Thursday.

Acer will be integrated into NBA media and events in the country, including NBA TV, Philippines and NBA 3X Philippines 2014. Acer in turn will feature the iconic basketball league in its retail promotions and contests.

The computer brand kicks off the deal by giving out free NBA laptop backpack upon the purchase of select Acer laptops to qualifying NBA fans and consumers until 30 June.

“Both companies have demonstrated their values by providing memorable experiences to our fans. This union of two global influencers and industry leaders is a seal of recognition highlighting our shared commitment to delivering only the best products and services to our customers,” said Manuel Wong, Acer Philippines general manager.

Aside from Acer, the NBA also has multi-year marketing partnership deals with other brands including KFC, Phoenix Petroleum and Alaska.

PAL, San Miguel sponsors CNN World Economic Forum coverage in Manila

World Economic Forum CNN Manila

CNN International announced that that San Miguel Corporation and Philippine Airlines will be sponsoring its week-long coverage of the first World Economic Forum (WEF) held in Manila.

As corporate advertisers, the brands will take advantage of the increased visibility from the coverage as millions globally tune in to get updates about the WEF.

The 23rd World Economic Forum on East Asia will be held in the capital next week and will be covered by CNN International daily, culminating on May 24 & 25 with a 30-minute WEF special. There will also be dedicated WEF reports on

The special WEF theme week kicks off on CNN International on Monday May 19 and continues until May 25.

“CNN is proud to have the support of such prominent Philippine companies as they continue with their international expansion plans. The spotlight will be on the Philippines during WEF, so there is no better time to reach out to business leaders around the world through CNN,” William Hsu, vice president of news advertising sales, CNN International Asia Pacific:

Trimaran Capital forms joint venture with Mazarine Groupe


Hong Kong holding company Trimaran Capital, owned by Pansy Ho and Michelle Cheng, has formed a joint venture with French luxury communications agency Mazarine Groupe.

The new Sino-French joint venture is named Mazarine Asia-Pacific.  It combines Mazarine’s expertise – print and design, advertising, and creative and management services for fashion shows and special events – and public relations services of Trimaran PR Asia, of which Trimaran Capital is a shareholder, in its offerings for the Asia-Pacific.

Trimaran Capital and Mazarine Groupe jointly own the joint venture.

“Trimaran has clients spanning, for example, the property and hospitality industries.  There is a lot of potential for synergy in terms of introducing the services of an international agency to these clients,” said Cheng, chief executive officer of the joint venture and Trimaran PR Asia managing partner.

“Many developers and hotels in China are looking to the Western world for inspiration.  It’s about how we can connect these Chinese brands with French creatives and designs,” said Cheng.

In addition to being the founding partner of Trimaran PR Asia, Ho is chairman of the joint venture.

Although one of Mazarine’s strengths is digital services, this part of its business is not included in the joint venture for the time being.

Cheng said, “Digital services are very localised.  Right now, we want to focus on combining our public relations expertise with Mazarine.”

The joint venture is headquartered in Hong Kong and includes Trimaran’s current offices in Beijing, Shanghai and Macau.  It has plans to open offices in Taipei and Singapore.

Mazarine’s subsidiary Mazarine La Mode En Images Beijing, which organized fashion shows in mainland China, is also part of the joint venture.

Public relations services were not previously offered by Mazarine, whose clients include LV, Cartier and Chanel, and has organized shows for Paris Fashion Week.

Paul Emmanuel Reiffers, president of Mazarine Groupe and deputy chairman of the joint venture said, “Just like the prestigious brands we are serving, we are continuing our expansion in Asia.  With Trimaran’s strong local presence and the collective skill sets in business strategy and development, the joint venture is poised to serve our clients globally as well as fuel growth for our home base in Paris.”